For example, a disposable email ID-created temporarily to bypass the sign-up barrier on a website or to commit cybercrime-may end up in your mailing list and being counted as a valid lead in the campaign metrics. Accurate campaign statistics: Invalid email accounts can skew your marketing campaign’s statistics by representing nonexistent recipients as leads.An email validation tool ensures you get a good return on investment by identifying email IDs with such errors and removing them from your mailing list, thereby reducing costs.
Reduced mailing costs: Invalid addresses, syntax errors, and temporary accounts prevent your emails from getting delivered to the intended recipients and cost you much in the long run.
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